Clearwave connected its Scheduling Agent to Reserve with Google, which puts a Book Online button on a practice's Google Business Profile. Patients can book from Google Search and Maps without being handed off to a separate site.
Our readPatient acquisition for most practices happens on a search results page, and every redirect between that page and a confirmed appointment loses people. Removing the handoff is a small change with a measurable outcome, and it is measurable, which makes it worth asking the vendor for booking completion rates before and after.