Radiology & Imaging AI
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Magentiq Eye

Magentiq Eye is a Haifa company founded in 2014 by Dror Zur that builds real time computer aided detection for colonoscopy. Its product, MAGENTIQ-COLO (registered with the FDA as the ME-APDS automatic polyp detection system), takes the video feed from the colonoscope, analyzes each frame with a deep learning model during the procedure, and returns the video to the monitor with suspected polyps marked, so the endoscopist walks past fewer adenomas. It carries a CE mark and Israeli approval from mid 2021 and four FDA 510(k)s under the gastrointestinal lesion detection classification: K223473 (July 2023), K244023 (January 2025), K252178 (October 2025) and K260724 (April 2026), with endoscopic tool detection added along the way. A separately CE marked feature set covers polyp size estimation and characterization plus procedural quality metrics that the US version does not include. The company distributes through an expanded partnership with PENTAX Medical across EMEA, JAPAC, Latin America and North America.

Its evidence is a randomized, multicenter tandem trial across ten centers in Europe, the United States and Israel, with about 950 patients and 31 endoscopists, published in Lancet Digital Health in February 2024: adenomas per colonoscopy rose from 0.51 to 0.70 with the device, with a lower adenoma miss rate. The trial is company sponsored, and adenoma detection is a surrogate for cancer outcomes.

Two things a buyer should weigh. The site publishes no privacy policy, security information or price. And whether the unit stores, uploads or trains on procedure video is not stated.

AI Health Index verifiedSeptember 27, 2026
Compare Magentiq Eye with other vendors
Founded
2014
Headquarters
Haifa, Israel
Website
magentiq.com
Categories
radiology-and-imaging-ai, diagnostics-and-genomics
Indexed Products
MAGENTIQ-COLO (ME-APDS) CADe polyp detection (K223473, K244023, K252178, K260724), Endoscopic tool detection, Polyp size estimation and characterization (CE marked), Procedural quality metrics (CE marked)
Buyer Segments
Hospital endoscopy units, Ambulatory surgery centers, Gastroenterology practices
Assessment

Capability Axes

An AI Health Index grade measures what a buyer can verify from public sources on the date shown. It is not a rating of how good the product is. A vendor can build an excellent system and grade low on an axis because it publishes nothing an outsider can check. How grades read

AI Capability
AA on AI CentralityThe artificial intelligence is the product. Remove the model and there is nothing left to sell.
Regulatory Filing

A deep learning model analyzing colonoscopy video in real time is the entire product. The 510(k) summary (K223473) describes MAGENTIQ-COLO acquiring the endoscope's digital video, processing frames through neural network based detection using deep machine learning with supporting algorithms, and returning the video with highlighted regions to the monitor fast enough to be useful during withdrawal (median marker latency 0.166 seconds).

There is no content library, workflow layer or services component on the company's pages; the home page presents the one product. Remove the model and nothing remains but a video passthrough. The company's account and the regulatory description match.

BB on Autonomy and Oversight ModelThe oversight structure is described and one part is missing, commonly the threshold at which the system stops or what happens after it is wrong.
Regulatory Filing

Concurrent read during a live procedure, with the endoscopist deciding. The cleared indication (K223473) is an adjunct that assists the endoscopist in identifying lesions by highlighting regions with visual characteristics of mucosal abnormalities, not a replacement for histopathological sampling, limited to white light imaging.

The model marks suspected polyps on the live video; the endoscopist decides whether to look closer, resect or move on, and nothing is diagnosed or removed without a person. Two risks follow. Concurrent marking during a live procedure is the configuration most exposed to automation bias, because the operator cannot later separate what they saw from what they were shown.

And false positives here cost procedure time and unnecessary resections rather than a second look; the summary's 0.0328 false positives per frame, and the trial's non inferior adenomas per extraction (0.31 against 0.27), speak to that burden. What is not published is how the system behaves with poor bowel preparation or outside white light, or how a mark the endoscopist disagrees with is meant to be handled.

BB on Model and Technology TransparencyThe approach or the suppliers are named without the version and update discipline behind them. Naming a supplier is the entry to this band both here and on Model Supply Chain Disclosure, which ask different questions of the same disclosure: who receives the data, and what produces the output.
Regulatory Filing

Beyond the regulatory record, the model is closed. The 510(k) summary (K223473) describes neural network based detection using deep machine learning with supporting algorithms, processing each video frame and marking regions in real time, and reports the standalone test design and figures; the Lancet Digital Health paper describes the system and trial. Four clearances from 2023 to 2026 show the device carried forward in versions, including tool detection. The architecture beyond a neural network, the training data (size, sources, independence from the test set), the model version in each clearance, and how updates are delivered are not published.

BB on Model Supply Chain DisclosureSubstantial partial disclosure, or a chain that is structurally short: an in house build, a cleared model that cannot be quietly swapped, or a deployment where the transfer does not occur at all. Naming the model provider exits the band below into this one; the axis rises from here on the completeness of the party list and on the terms that govern data once it arrives.
Regulatory Filing

The company's own cleared device carries the model, and the chain around it is short and unnamed. MAGENTIQ-COLO's detection model is Magentiq Eye's own, cleared four times as a device (K223473 through K260724), so it cannot be swapped without a regulatory consequence. The unit processes video locally, so no cloud inference provider sits in the procedure path.

What is not published is where the training data came from, whether any pretrained component sits inside the model, which operating system and third party software run on the unit, and what role PENTAX Medical plays beyond distribution.

AA on Clinical and Operational EvidencePeer reviewed or independently evaluated performance, prospective and multi site where the claim requires it, with the method available to read. The grade describes the strength of the evidence, not its direction: a rigorous study that found no benefit grades by its design, and the note leads with what it found.
Peer Reviewed Publication

A randomized, multicenter trial with a tandem design, published in a peer reviewed journal. The international trial ran for fourteen months across ten centers in Europe, the United States and Israel, with 31 endoscopists and about 950 randomized patients, was registered in advance, and was published in Lancet Digital Health in February 2024; the 510(k) summary (K223473) reports its results.

Adenomas per colonoscopy were 0.70 with the device against 0.51 with conventional colonoscopy, a 37 percent relative increase, with adenomas per extraction non inferior (0.31, 95 percent CI 0.27 to 0.35, against 0.27, 0.23 to 0.31); adenoma detection rate was significantly higher and adenoma miss rate significantly lower, reported as a 26 percent relative increase and a 48 percent relative reduction.

The tandem arm measures the miss rate directly, by reexamining what the initial colonoscopy left behind, which is uncommon. Two limits apply: the trial is company sponsored, and adenoma detection is a surrogate for the outcomes that matter, so reduced cancer incidence and mortality are inferred from an established association rather than measured.

CC on AI Safety and PHI StewardshipGeneral assurances of privacy and security that do not answer the questions artificial intelligence raises: what is retained, what reaches a model, and what happens to it there.
Regulatory Filing

One fact about the data path is published, and nothing about stewardship. The 510(k) summary describes the device acquiring the endoscope's video and processing it in real time in a unit that sits in the video path of the procedure room, with the highlighted video shown on local monitors.

It does not say whether video is stored on the unit, whether recordings are transmitted after the procedure, for how long anything is retained, or whether recorded procedures are used to improve the model. That last question matters more than the architecture: a detection model improves by training on more procedures, so the incentive to retain video is strong, and the site links no privacy policy at all. Safety engineering, meaning guardrails and how a safety event is handled, is not published.

Regulatory and Compliance
DD on HIPAA and BAA PostureNo statement of status and no privacy document that reaches the product. Both halves are absent at this grade: a service level privacy document on its own lifts a vendor to the band above even where no status is stated. A website privacy notice, including one that says it does not cover customer data, does not reach the product, so a vendor whose only document is that notice and who states no status grades here.
Vendor Published

No statement of status and no privacy document of any kind is published. The site's footer links an accessibility statement and social media accounts, and no privacy policy, terms of use, HIPAA statement or business associate position is published.

One point cuts the other way: a device processing video locally in a procedure room has a smaller regulated data footprint than a hosted service, and may create a narrower business associate relationship or none, depending on whether it stores or transmits anything. That makes the absence less consequential than for a cloud vendor.

DD on Security Certifications and Trust CenterControls are asserted with nothing independent behind them, or nothing is published. Read the note before concluding anything: this is the grade most often corrected on a second pass, because assurance material frequently sits on a parent domain or inside an old announcement rather than on the product pages.
Vendor Published

No security material of any kind is published. The site links no security page, trust center, vulnerability disclosure policy or certification, and the 510(k) summary as published includes no cybersecurity information. This is a networked computing device installed in a procedure room, in the video path of a colonoscope, and a hospital's device security team will ask what operating system it runs, how it is patched, what it talks to on the network and whether a software bill of materials exists; none of that is published. ISO 13485, likely for a device cleared in three jurisdictions, would be a quality system certification rather than a security one in any case.

AA on FDA and Regulatory StatusThe regulatory position is unambiguous and verifiable: a clearance or authorization identifiable in the public databases, with the version and indication it actually covers.
Regulatory Filing

Cleared in the US and carried forward across versions, with the feature set differing by market. FDA records list four 510(k)s for MAGENTIQ-COLO (ME-APDS) under 21 CFR 876.1520, product code QNP (gastrointestinal lesion software detection system): K223473 (25 July 2023; predicate Cosmo's GI Genius, K211951), K244023 (24 January 2025), K252178 (3 October 2025) and K260724 (3 April 2026).

The cleared indication is an adjunct to white light screening and surveillance colonoscopy that highlights regions consistent with mucosal abnormalities, not a replacement for histopathological sampling. The home page states the product is CE compliant and that its CADe version is FDA cleared; CE marking and Israeli approval date from mid 2021.

The features differ by market: polyp size estimation and characterization and the procedural quality metrics are described as CE marked, while the US version carries detection and tool detection, so a European and an American buyer are not evaluating the same product.

BB on AI Governance and Bias DisclosureA governance framework with named process behind it, such as certification to an artificial intelligence management standard, or material written for a customer own review committee to evaluate the product with. A framework covering the vendor whole portfolio counts when its scope reaches this product; what it cannot supply is the product specific evaluation the band above asks for. Published results within the one group where the performance of this product is most at risk also sit here: evaluation on the question this axis asks, short of the comparison across groups the band above requires. A medical device clearance or certification, and the quality system behind it, does not reach this band on its own; it is graded under regulatory status. A regulator reviewed plan governing how the model may change does reach it.
Regulatory Filing

The clearance names a broad set of subgroups and states that performance held across them. The 510(k) summary (K223473) reports results stratified by polyp size (small, medium, large), morphology (sessile, flat), location (proximal colon), histology, patient sex, age bands (under 50, 50 to 60, over 60), BMI and geography (US against outside the US), and states that performance remained consistent across subgroups; the per group figures are not in the summary.

The randomized trial ran across 31 endoscopists at ten centers in three regions, which speaks to the dominant source of variation in colonoscopy, the operator. Flat and small lesions are both the hardest to detect and among the most consequential to miss, so the missing figures for the morphology and size strata matter most. Bowel preparation quality, which varies with factors that track deprivation and comorbidity, is not among the groups named. No model card, bias testing method or drift monitoring is published.

BB on AI Liability and RecourseA published falsifiable commitment, or a real correction route the affected person can exercise against the vendor. A published error rate with its method and denominator grades here. A statutory right that runs to the covered entity rather than to the vendor does not reach this band on its own: every other route here asks something of the vendor, and being located in a particular jurisdiction is not conduct.
Regulatory Filing

A published error rate with its method and denominator is on the record, and nothing contractual stands behind it. The 510(k) summary for MAGENTIQ-COLO (K223473, July 2023) is Magentiq Eye's own filing for its deep learning detector: tested on 172 colonoscopy videos containing 449 polyps (330 of 5 mm or less, 76 of 5 to 10 mm, 43 of 10 mm or more), it reports per polyp sensitivity of 99.6 to 100 percent depending on the detection threshold (one to seven frames), and 0.0328 false positives per frame normalized to a 15 minute procedure.

It is a test set result for the cleared indication (an adjunct to white light screening and surveillance colonoscopy), not performance in use, and per polyp sensitivity on video counts a polyp as found if any frame is marked, which is a generous definition beside the flat and small lesions that matter most. No warranty covering model output, accuracy commitment, indemnity or remediation route is published.

Integration and Deployment
CC on EHR and Interoperability DepthIntegration is claimed through standards or a middleware layer with no system named and nothing to verify.
Regulatory Filing

Almost no integration is required, and none is documented. The device sits between the colonoscope and the display and preserves the existing procedure workflow, so adoption needs no record system project and no interface build; the company's partnership with PENTAX Medical suggests hardware compatibility with that maker's endoscopes, which is not the same as record integration.

No integration with an endoscopy reporting system, interface standard or documented path into the procedure report is published. The newer quality metrics (adenomas per colonoscopy, adenoma miss rate and detection rate among the metrics the site lists) create an integration need the detection product did not have, since quality measures are useful only if they land somewhere durable.

BB on Deployment Model and Data ResidencyOptions and residency are stated with isolation or the processing path left open.
Regulatory Filing

An on premises unit in the procedure room, performing inference where the video is produced. The 510(k) summary describes the device acquiring digital video from the endoscope camera, processing it in real time and outputting highlighted video to a touchscreen monitor, with an HDMI splitter for additional displays; the median marker latency of 0.166 seconds is consistent with local processing. Residency therefore resolves by design: the video is analyzed in the room.

What is left open is the processing path beyond the procedure: whether the unit connects outward for updates, telemetry or model improvement, and whether clips are uploaded later. A device that never connects out and a device that uploads flagged clips are very different propositions, and the published material does not distinguish them.

Commercial
CC on Commercial TransparencyNo price is published and the posture is discoverable: a buyer can establish how the product is sold and what drives the cost before contacting the vendor. Most of the index sits here.
Vendor Published

How the product reaches buyers is published; its price is not. The company's page on the economic case argues for additional income from more colonoscopies performed and more adenomas resected, and savings on colorectal cancer treatment, and notes that in the US and some European countries centers are reimbursed further when polyps are resected; that is the payer's side of the equation, not the vendor's price.

The site describes an expanded partnership with PENTAX Medical covering EMEA, JAPAC, Latin America and North America, which is a named distribution route. What is not published is any price, whether the unit is sold or leased, or whether charges are per procedure or per site. For computer aided detection in colonoscopy no dedicated US payment mechanism is described, so a unit buying it gains adenoma detection without additional payment while adding procedure time and resections.

BB on Setting and Specialty CoverageCoverage is named with validation behind part of it.
Regulatory Filing

One procedure, stated clearly, with validation behind it. Coverage is white light screening and surveillance colonoscopy in gastroenterology (K223473), deployed in hospital endoscopy units and ambulatory centers across the US, Europe and Israel, with a PENTAX Medical partnership covering EMEA, JAPAC, Latin America and North America.

The randomized trial validated the detection claim across ten centers in three regions and 31 endoscopists, and the clearance reports consistency across US and non US sites. Expansion has been in depth rather than breadth: detection, then tool detection, with characterization, size estimation and quality metrics under the CE mark, and combined upper and lower endoscopy raised as a direction. The narrowness is appropriate to the product, and it is validated; what is not published is performance by setting (hospital units against ambulatory centers) or outside white light.

Alternatives

Alternatives to Magentiq Eye

Vendors in the same categories as Magentiq Eye whose graded profiles look most alike, with a line on what each product does.

Similar is not the same, so check that each one does the job you need. No vendor pays for placement.

ScreenPoint Medical, founded in 2014 by Nico Karssemeijer and Sir Michael Brady and based in Nijmegen in the Netherlands, makes Transpara, breast AI for mammography and tomosynthesis.

Iterative Health, legally Iterative Scopes, Inc., is based in Cambridge, Massachusetts and runs two businesses under one name: a cleared AI device for colonoscopy and a clinical research site network.

Cleerly applies AI to coronary CT angiography to quantify and characterize atherosclerotic plaque and estimate ischemia without an invasive test.

Company founded by interventional radiologists to find peripheral arterial disease in imaging already taken.

French imaging AI company based in Paris whose Milvue Suite reads plain radiographs.

Elucid analyzes coronary and carotid CT angiography to quantify and classify atherosclerotic plaque, including lipid rich necrotic core, the plaque type most linked to heart attack and stroke.

Ordered by how closely the graded profiles match across the fifteen axes, inside the same categories. See how each axis is graded in the methodology.

Comparisons

Compared With

Each comparison carries a written verdict, the buyer conditions that favor each vendor, and a graded side by side. Pairs that cross a category boundary are grouped separately, and their verdicts state where the boundary sits rather than manufacturing a head to head.

Head to head

Vendors the index assesses as direct competitors to Magentiq Eye for the same buyer.

Adjacent comparisons

Products a buyer researches alongside Magentiq Eye that do a different job: a different category, a different layer of the stack, or a specialist scope. These pages exist to settle whether the comparison is real before it settles which one to pick.

Commercial

Pricing

Vendor-published figures are labeled as such. Figures labeled “Estimated” are derived from third-party sources and have not been confirmed by the vendor.

Entry Price Pricing Basis BAA Tier Implementation Source
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Not published by the vendor. Distribution runs through a partnership with PENTAX Medical across several regions. Not published. No privacy policy, terms of use, HIPAA statement or business associate position appears on the company's site; local processing in the procedure room narrows, but does not remove, the question. Not published. The system is an on premise appliance placed between the colonoscope and the monitor; whether it is sold, leased or charged per procedure is not stated. Vendor Published

No price is published. The company's economic case page argues for added income from more colonoscopies and more adenomas resected, and notes that some centers are reimbursed further when polyps are resected; that is the payer's side, not the vendor's price. For a procedure room appliance, ask whether the unit is sold, leased or charged per procedure, and what service and upgrades cost.